Promo Rewarded!
By clicking on the image, the visitor has sent a signal back to Incisively and the service has updated its internal algorithms to determine which image to serve to the next new customer. As more visitors are served and more signals are sent, Incisively builds a better picture of which image variation is performing the best.
If visitor behaviour changes, and / or a new image is added for testing, the Incisively algorithms quickly adapt and learn about what has changed.
As a result, you can sit back and relax in the knowledge that you are giving visitors the best choice possible.