Promotion Optimisation
Use Incisively to test alternative promotion images like the T-Shirt image below to identify the variation that generates the highest click rate.
Each time a new visitor lands on the site, they are served one of the T-Shirt images. If the visitor clicks on the image, it is counted as a goal.
As more visitors arrive on site, Incisively uses machine learning to build up a picture of which image is performing best and starts serving more of the winning image to new customers.
Note, once a visitor has been shown one choice of t-shirt, the will continue to get the same choice even on subsequent visits.
